Energy Dashboard
An AI incident platform covering 2,400+ retail stores, designed against a $30M annual savings target.
Ferdinand Srivastav
Design Manager
17+ Years leading design teams
Enterprise SaaS & AI Products
Resume
17+ years across enterprise SaaS, AI products, edtech, and e-commerce, currently leading design at Publicis Sapient.
Bachelor of Design (Product Design)
My degree from Griffith University, Australia is in product design, which is why I care as much about how things are built as how they look. That origin still shows up in the work: prototypes over promises, systems over screens.
Experience
I manage a team of around 10 associate and senior designers at Publicis Sapient, plus project and initiative teams on top of that. The flagship engagement: an AI-powered incident management platform for a multibillion-dollar Canadian grocery retailer, covering 2,400+ stores against a $30M annual savings target.
Across successive engagements I have led design for a Fortune 500 US telecom carrier, the grocery retailer above, and currently a Fortune 500 US retailer, conducting 25+ hiring interviews a year and developing designers toward senior roles. Before Publicis Sapient: PeopleGrove, Squadcast, and earlier roles spanning high-growth startups and large enterprises.
Certified: Scrum & Design Thinking
Certified Scrum Product Owner (CSPO®) with a working command of the Scrum framework, principles, and values. Alongside it, IBM's Enterprise Design Thinking Practitioner and Team Essentials for AI credentials, the latter focused on framing and aligning AI product work across disciplines, which is the day job.
Portfolio
Elevating user experiences through strategic design direction and innovation.
RFP AI
A working generative AI assistant that routes RFP drafting, review, and research across GPT-4, Gemini, and DeepSeek.
Job Connections
A people-first job board: 62% two-way alumni connections, 22% lift in messages sent, 49% response rate.
JTBD Tracking
Personalized onboarding built on user archetypes that lifted platform engagement by 15%.
Runbooks
Executable incident checklists inside Squadcast that helped speed incident resolution by 10%.